var scrollCounter = 0;
var itemCount = 0;
var $container;
var $newslist;

$(document).ready(function() {
    $container = $("#trademarkscont");
    $newslist = $("ul#trademarks");
    setupNewsreel();
    animateNewsItem();
});

function setupNewsreel() {
    itemCount = $newslist.find("li").length;
    $newslist.find("li:eq(0)").clone().appendTo($newslist);
}

function animateNewsItem() {
    $container.animate({ scrollLeft: "+=580px" }, { duration: 6000, complete: function() {
        scrollCounter++;
        if (scrollCounter == itemCount) {
            $container.scrollLeft(0);
            scrollCounter = 0;
        }
        animateNewsItem();
    }
    });
}